The pretty cult
ILLUSTRATION / APPAREL / DESIGN
The Pretty Cult is an L.A. based brand that hand makes/customizes a lot of essential pieces like flannels, denim jackets, and leather jackets. All of the art direction has dark occult like images on them from tarot cards or old wood engravings created by various artists.
When I was contacted, I was asked to create some illustrations based on two quotes. One was, "Find what you love, and let it kill you." And the other was, "I am the beast that I worship." Here are my illustrations below on some garments.